Author name: Wyatt Mayham

Wyatt founded TwitchMetrics in 2016 and shares his knowledge about the business elements of the livestreaming and gaming world. With more than 10 years' experience collaborating with gaming studios, developers, and agencies, he's adept at increasing their game revenues through strategic partnerships with creators.

ugc-creators, ugc gaming, ugc in gaming

Leveraging UGC to Market Your Game: A Comprehensive Guide

In today’s thriving gaming industry, creativity and innovation are keys to success. But this creativity isn’t confined to the game developers; players, too, are overflowing with imagination, waiting for an outlet. This is where the power of user-generated content, or UGC, comes in. By tapping into the vast potential of players’ creativity, we can not …

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video game PR, video game pr strategies

Effective Video Game PR Campaigns: A Comprehensive Guide

Developing a video game is a complex process. It involves attention to detail, dedication, and countless hours of work. However, the completion of a game isn’t the endpoint; it’s the launchpad. To ensure your game reaches its intended audience and achieves its full potential, you need a comprehensive marketing strategy. This article breaks down the …

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A KeyMailer Alternative That Won’t Nickel & Dime You

A KeyMailer AlternativeThat Won’t Nickel & Dime You TwitchMetrics: The Keymailer alternative that makes game promotion a success, not a gamble. Finally, a game key distribution platform both developers and content creators will appreciate. Left Keymailer for TwitchMetrics. Love the diverse talent pool. It’s a whole new audience! Lily S. Switched to TwitchMetrics from Keymailer. …

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Mastering Indie Game Marketing: A Guide to Leveraging Influencers

Introduction In the competitive indie game market, standing out from the crowd can be a daunting challenge. One creative marketing strategy that can boost your game’s visibility and success is partnering with Twitch Streamers and YouTubers. This blog post will provide a comprehensive guide on how to effectively use influencers to promote your indie game …

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twitch marketing, twitch marketing strategy

A 5-Step Twitch Marketing Strategy (with Example Campaigns)

In today’s dynamic digital landscape, the potential for business promotion extends well beyond traditional platforms. Enter Twitch, a live-streaming powerhouse that has won the hearts of millions, especially those immersed in the world of gaming and beyond. While Twitch might not be the first platform that comes to mind for business promotion, it has proven …

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