Author name: Wyatt Mayham

Wyatt founded TwitchMetrics in 2016 and shares his knowledge about the business elements of the livestreaming and gaming world. With more than 10 years' experience collaborating with gaming studios, developers, and agencies, he's adept at increasing their game revenues through strategic partnerships with creators.

Mastering Sponsorship Measurement: Methods, Strategies, and Tools

Marketing / By

Introduction In the vast realm of marketing strategy, sponsorship holds a unique position of power. It’s a dynamic blend of branding, relationship building, and audience engagement, creating synergies that other marketing tactics often struggle to replicate. But like any other marketing effort, the true power of sponsorships lies in our ability to accurately measure their …

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The Legal Landscape of Loot Boxes: Unpacking Video Game Regulations

Business / By

In the constantly evolving landscape of video game design and monetization, one component has sparked significant controversy: the loot box. What are Loot Boxes? Loot boxes are virtual items in video games that can be purchased with real or in-game currency. Inside these ‘boxes’, players can find a variety of in-game items, from cosmetic enhancements …

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Email Marketing in the Gaming Industry: A Route to Increased Player Retention and Revenue

Business, Case Studies, Marketing / By

What is Email Marketing? Email marketing is a powerful digital marketing strategy that involves sending emails to prospects and customers. Effective email marketing can convert prospects into buyers, and turn one-time buyers into loyal, raving fans. While it might seem a bit old-fashioned in the age of social media and instant messaging, email marketing remains …

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Maximizing Revenue in Free-to-Play Games: Essential Strategies for Developers

Business / By

In an ever-evolving gaming landscape, the free-to-play model has risen as a potent strategy for generating significant revenue. Offering players initial access to the game without any upfront cost, this approach allows the monetization process to take place within the game, typically through in-app purchases or ads. This model has the potential to attract a …

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Power-Up Your Game Launch: Tactics from Industry Leaders

Business, Case Studies, Marketing / By

Introduction: The Key to a Winning Game Launch In the ever-evolving and increasingly competitive world of video games, a successful launch can make or break your game. The launch day is not just the culmination of years of hard work and innovation; it’s the first impression your game makes on the world. And, as we …

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video game marketing, game marketing

The Art of Video Game Marketing – Strategies and Real-World Examples

Case Studies, Marketing / By

The first pixels of Pong hit the screen in the 1970s, and the video game industry has been skyrocketing ever since. From those humble beginnings, it has exploded into a billion-dollar sector, one that’s projected to reach over $200 billion by 2023, according to a report by Mordor Intelligence. But what fuels this vast, ever-growing …

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video game pitch deck, how to pitch your game, how to pitch your video game to publishers

Perfecting Your Game Pitch: 30 Tips and Traps to Avoid for Success

Business / By

In the competitive landscape of the gaming industry, standing out from the crowd can be a herculean task. Success in this dynamic field often hinges on one key event: the game pitch. The first impression you make could be your only opportunity to captivate potential investors, publishers, or even your audience. Unfortunately, many game developers, …

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steam page optimization, how to sell on steam

Maximizing Your Game’s Success on Steam: A Comprehensive Guide to Optimization and Understanding User Behavior

Marketing / By

In today’s digital era, the gaming industry has significantly evolved, transforming the way games are marketed and sold. Steam, the ultimate online gaming platform, is a major player that cannot be overlooked when considering game distribution. However, with the high volume of games available on Steam, standing out and attracting the attention of potential players …

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tik tok for game marketing, tik tok for video games

Leveraging TikTok for Video Game Marketing: Unpacking the Success of ‘Among Us’

Marketing, Case Studies / By

In the evolving landscape of digital marketing, social media platforms have become a cornerstone of effective campaigns. Among these platforms, TikTok, a short-form video application, has surged in popularity, particularly within younger demographics. Offering an innovative space for creative expression, TikTok has become a fertile ground for marketers. In this context, the gaming industry has …

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