Business

The Legal Landscape of Loot Boxes: Unpacking Video Game Regulations

In the constantly evolving landscape of video game design and monetization, one component has sparked significant controversy: the loot box. What are Loot Boxes? Loot boxes are virtual items in video games that can be purchased with real or in-game currency. Inside these ‘boxes’, players can find a variety of in-game items, from cosmetic enhancements …

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Email Marketing in the Gaming Industry: A Route to Increased Player Retention and Revenue

What is Email Marketing? Email marketing is a powerful digital marketing strategy that involves sending emails to prospects and customers. Effective email marketing can convert prospects into buyers, and turn one-time buyers into loyal, raving fans. While it might seem a bit old-fashioned in the age of social media and instant messaging, email marketing remains …

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Maximizing Revenue in Free-to-Play Games: Essential Strategies for Developers

In an ever-evolving gaming landscape, the free-to-play model has risen as a potent strategy for generating significant revenue. Offering players initial access to the game without any upfront cost, this approach allows the monetization process to take place within the game, typically through in-app purchases or ads. This model has the potential to attract a …

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Power-Up Your Game Launch: Tactics from Industry Leaders

Introduction: The Key to a Winning Game Launch In the ever-evolving and increasingly competitive world of video games, a successful launch can make or break your game. The launch day is not just the culmination of years of hard work and innovation; it’s the first impression your game makes on the world. And, as we …

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video game pitch deck, how to pitch your game, how to pitch your video game to publishers

Perfecting Your Game Pitch: 30 Tips and Traps to Avoid for Success

In the competitive landscape of the gaming industry, standing out from the crowd can be a herculean task. Success in this dynamic field often hinges on one key event: the game pitch. The first impression you make could be your only opportunity to captivate potential investors, publishers, or even your audience. Unfortunately, many game developers, …

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