Power-Up Your Game Launch: Tactics from Industry Leaders

Introduction: The Key to a Winning Game Launch

In the ever-evolving and increasingly competitive world of video games, a successful launch can make or break your game. The launch day is not just the culmination of years of hard work and innovation; it’s the first impression your game makes on the world. And, as we all know, first impressions count. The right strategy can catapult your game into the limelight, create a loyal player base, and set the tone for its future success.

A Deeper Look at Launch Strategy

Just as no two video games are identical, there is no one-size-fits-all strategy for a successful launch. It requires a blend of marketing tactics, user engagement, and timing, all wrapped up in a package that is true to the game’s unique identity and the expectations of its intended audience. A well-strategized game launch can be the difference between becoming the next big hit or getting lost in the shuffle.

Spotlight on Successful Launches: Fortnite, Call of Duty, Cyberpunk 2077

In this blog post, we’ll delve into the launch strategies of some of the biggest games in recent history. These include Epic Games’ Fortnite, Activision’s Call of Duty series, and CD Projekt’s Cyberpunk 2077. While each game is distinct and targets different segments of the vast gaming market, they all had launch strategies that contributed to their success in their own ways.

  • Fortnite: Leveraging a free-to-play model, creating unique in-game events, and capitalizing on the battle royale trend, Fortnite’s launch turned heads in the industry and attracted a broad audience.
  • Call of Duty: With its long-standing reputation, Call of Duty strategically uses hype, community engagement, and consistent quality to make every new installment’s launch a significant event.
  • Cyberpunk 2077: Despite the controversies post-launch, there’s no denying the build-up to Cyberpunk 2077’s release was a masterclass in anticipation marketing, showing the power of a well-orchestrated pre-launch campaign.

In the following sections, we’ll dissect these case studies and extract valuable lessons to apply to your own video game launch strategy. This journey will provide you with the tools you need to plan, execute, and achieve a launch that resonates with your target audience and sets your game up for lasting success.

Part 1: Understanding Your Market

In any business, understanding your market is the bedrock of all strategies. However, in the vibrant and competitive world of video games, comprehensive market research becomes even more critical. It’s not just about knowing who your potential players are; it’s about understanding their behaviors, preferences, and motivations.

Market Research: The Lifeblood of Game Development

Gaming market research encompasses various factors – from demographic data such as age, gender, and location of your potential players, to their gaming behaviors like play styles, preferred platforms, and genres. This intricate web of information is essential to developing and marketing a game that resonates with players and stands out in a crowded market.

Moreover, understanding market trends, competitor activities, and emerging technologies can further inform your game design, launch strategy, and post-launch support. The best games aren’t created in a vacuum – they’re designed with an intimate understanding of the gaming landscape and the players within it.

Case Study: Fortnite’s Targeted Market Research

A prime example of the power of thorough market research can be seen in the launch of Epic Games’ Fortnite. When Fortnite was first conceived, it was intended to be a cooperative player-versus-environment (PvE) game with a “Save the World” mode. The developers had envisioned a game that had a blend of RPG mechanics, a cartoonish aesthetic, and mass-market appeal.

The key to Fortnite’s success, however, was the team’s ability to adapt their plans based on their understanding of the market. Their market research showed them two vital things:

  1. The Popularity of RPGs and Casual Games: Fortnite was initially designed to appeal to RPG fans and casual gamers alike. The developers recognized the market demand for in-depth, satisfying RPG mechanics while also acknowledging the increasing popularity of accessible, ‘pick-up-and-play’ games. This understanding helped shape Fortnite’s unique blend of deep gameplay systems and an appealing, fun aesthetic.
  2. The Emergence of Battle Royale Games: When battle royale games started to dominate the gaming scene, the Fortnite team was quick to notice. Instead of sticking rigidly to their original plan, they leveraged their market insights to pivot, adding a battle royale mode to Fortnite.

In doing so, they tapped into a gaming trend that was sweeping across the industry. Fortnite Battle Royale would become one of the most popular iterations of the genre and served as a significant contributor to the game’s overall success.

This strategic decision, underpinned by robust market research, transformed Fortnite from being another cooperative PvE game into a gaming phenomenon. It shows the importance of staying attuned to the gaming market’s shifting sands and being willing to evolve your game to meet players’ changing preferences.

The Value of Understanding and Predicting Market Trends

When we talk about market research, it’s not just about understanding the current state of the gaming industry. It’s also about predicting future trends and how they might impact your game. In a rapidly evolving industry like gaming, being able to anticipate market trends and adapt to them is a crucial skill that can set a game apart from its competition.

Staying Ahead: The Power of Market Trend Prediction

The world of video games is always changing. New genres emerge, technological innovations revolutionize gameplay, and player preferences evolve over time. If game developers don’t keep up with these changes, they risk falling behind or even becoming irrelevant.

Staying ahead of market trends isn’t just about being reactive—it’s about being proactive. Developers who can anticipate these trends and adapt their game development strategies accordingly are better equipped to ride the wave of change rather than be swept away by it.

This kind of forward-thinking can lead to innovative game design, better player retention, and improved market positioning. It’s not about chasing trends, but about understanding them, predicting their trajectory, and making informed decisions that align with both these trends and your game’s vision.

Case Study: Call of Duty’s Adaptation to Mobile Gaming

A stellar example of a game leveraging market trend prediction to its advantage is the Call of Duty (CoD) franchise. Known for its thrilling multiplayer combat, CoD had firmly established itself as a console and PC gaming staple. However, with the rise of mobile gaming, CoD’s developers understood the importance of expanding into this growing market.

Recognizing the mobile gaming trend was about more than just acknowledging its existence. The developers at Activision needed to understand the specific characteristics of this market segment—how mobile gamers played, what they expected from a mobile FPS game, and how CoD’s intense combat experience could translate to smaller screens and shorter play sessions.

The result was Call of Duty: Mobile, a game that successfully adapted the CoD formula to the mobile platform, preserving the series’ core gameplay elements while optimizing for the mobile experience. Since its launch in 2019, CoD: Mobile has amassed millions of downloads worldwide, showcasing the effectiveness of a responsive development strategy informed by market trend prediction.

The Importance of Competitor Analysis

In any industry, but particularly in the ever-evolving world of video gaming, understanding the competitive landscape is of utmost importance. Competitor analysis is a crucial component of any game development and marketing strategy as it allows you to identify your rivals’ strengths and weaknesses, spot opportunities, and devise strategies to differentiate your game from the rest.

Deciphering the Competition: The Art of Competitor Analysis

Competitor analysis goes beyond just knowing who your competitors are. It’s about delving deep into their strategies, dissecting their successes and failures, and learning from them. This includes scrutinizing their game design, marketing tactics, community engagement efforts, pricing model, and more.

But it’s not enough to simply copy what seems to be working for others. A thorough competitor analysis should guide you in carving out your own niche, tailoring your game to suit your target audience, and bringing something unique to the table that sets you apart.

Case Study: Cyberpunk 2077’s Distinctive Branding

Cyberpunk 2077, developed by CD Projekt, is a prime example of a game that used competitor analysis to stand out in a crowded genre. The role-playing game (RPG) genre is one of the most popular and competitive genres in the gaming industry. Games like Skyrim, The Witcher, and Final Fantasy have made their mark and earned a loyal following.

CD Projekt, already known for The Witcher series, understood they needed to set Cyberpunk 2077 apart. They did this by crafting a unique and immersive dystopian world that stood in contrast to the fantasy settings commonly seen in the genre. The developers also put a significant emphasis on narrative depth and character development, two aspects they identified as key to player engagement in RPGs.

Furthermore, Cyberpunk 2077’s marketing strategy was heavily geared towards differentiating the game from its competitors. The inclusion of Keanu Reeves as a central character created buzz and excitement, and the game’s trailers and promotional material focused on its distinctive cyberpunk aesthetics and story-driven gameplay.

While Cyberpunk 2077’s launch was mired in controversy due to technical issues, its unique positioning within the RPG genre helped it generate significant interest and achieve substantial initial sales.

Part 2: Creating a Pre-Launch Buzz

One of the key elements to a successful game launch is generating excitement and anticipation ahead of time. This is often referred to as creating a pre-launch buzz. When done effectively, it can stir the interest of potential players, attract media attention, and set the stage for a successful launch day.

The Power of Teasers, Trailers, and Other Pre-Launch Publicity Strategies

There are numerous ways to create a pre-launch buzz, and among the most impactful are teasers, trailers, and other publicity strategies. Teasers and trailers offer potential players a glimpse into the world you’ve created, providing a taste of the game’s storyline, characters, and gameplay. They are designed to intrigue, to excite, and to leave viewers wanting more.

Additionally, other pre-launch publicity strategies include leveraging social media platforms, influencer partnerships, PR campaigns, beta testing, or even hosting pre-launch events. Each of these strategies serves the same core purpose – to create awareness and hype around your game before it hits the market.

Case Study: Fortnite’s Use of Social Media and Short Videos to Build Anticipation

Fortnite, developed by Epic Games, provides a sterling example of effective pre-launch buzz creation. Fortnite’s marketing team masterfully utilized social media and short video clips to ignite excitement and anticipation among potential players.

They strategically posted teasers of new in-game items and upcoming features on their social media platforms, keeping followers engaged and constantly speculating about what was coming next. This helped to cultivate a lively and engaged online community, even before the game’s release.

Perhaps even more effectively, Fortnite created a series of short, entertaining vignettes around in-game items like the Bush and the C4 explosive. Rather than merely announcing these items, they wrapped them in engaging micro-narratives that highlighted the items’ unique qualities and potential uses in a fun and humorous manner. These videos were easily shareable, adding another layer to their social media strategy.

The result was a deeply engaged fanbase eagerly awaiting the game’s release. By the time Fortnite was launched, it was already a topic of excited conversation among gamers, effectively securing a successful launch and the game’s subsequent popularity.

Utilizing Industry Events and Partnerships

An excellent strategy to amplify the buzz surrounding your game and reach a wider audience is to leverage industry events and partnerships. This approach allows you to engage directly with your audience, share exclusive content, and build relationships that could prove beneficial for your game’s launch and long-term success.

Industry Events

Industry events such as gaming conventions, expos, and tournaments present an invaluable opportunity to showcase your game, engage with the gaming community, and receive live feedback. They offer a platform to reveal exclusive content, host live demos, or even launch beta tests. Additionally, these events often attract media coverage, providing a chance for your game to be highlighted in industry news and articles.


Another powerful tool in your pre-launch strategy should be partnerships. These can range from collaborations with influencers and celebrities, to partnering with other brands for cross-promotion. When selecting partners, ensure that their audience aligns with your target demographic to maximize the impact of your partnership.

Case Study: Call of Duty’s Collaborations with Celebrities and Influencers

Call of Duty, developed by Activision, has successfully utilized partnerships as a part of their launch strategy. Recognizing the immense influence of celebrities and influencers within the gaming industry, they have collaborated with several high-profile figures over the years to promote their games.

One notable partnership was with renowned rapper Eminem, who provided an exclusive track for the Call of Duty: Ghosts trailer. This collaboration not only amplified the game’s exposure through Eminem’s massive fanbase but also enriched the overall gaming experience by integrating popular culture into the game.

Moreover, Call of Duty has also worked with popular gaming influencers, having them participate in early access gameplay, exclusive reveals, and live-streamed events. This strategy gives fans an insider’s look at the game, sparks excitement, and drives pre-launch game sign-ups and sales.

These partnerships extend Call of Duty’s reach and strengthen its connection with its player base, contributing significantly to the game’s remarkable success.

The Impact of Early Reviews and Beta Testing

A successful video game launch hinges not only on strategic marketing and advertising but also on the quality of the game itself. One of the most effective ways to ensure your game meets the expectations of your target audience is to solicit early feedback through reviews and beta testing. This process allows developers to identify and fix issues before the official launch, resulting in a smoother and more satisfactory experience for players.

Early Reviews

By sending early review copies of your game to trusted industry experts and influencers, you can generate a buzz around your game and provide potential players with an unbiased opinion of what to expect. These reviews often delve into the mechanics, graphics, story, and overall gameplay, offering a comprehensive view of the game.

Beta Testing

Beta testing serves as an important tool for both bug detection and user experience improvement. By inviting a limited number of players to participate in the beta version of the game, developers can gather direct feedback from their target audience and make necessary adjustments before the official launch.

Case Study: Cyberpunk 2077’s Approach to Player Feedback in the Development Process

Cyberpunk 2077, developed by CD Projekt, is an interesting case when examining the impact of early reviews and beta testing. The game’s pre-release hype was immense, largely thanks to the developers’ transparency about the game’s progress, its striking visuals, and the inclusion of popular actor Keanu Reeves in a major role.

However, despite the significant anticipation for the game, its launch was marred by performance issues and bugs, particularly on last-gen consoles. This scenario highlights the critical importance of thorough beta testing and taking into account player feedback during the development process. While Cyberpunk 2077 did conduct a closed beta test, the issues at launch suggest that a broader or more intensive beta testing phase could have helped identify and resolve many of the problems before release.

This experience serves as a valuable lesson for game developers: never underestimate the importance of early reviews and comprehensive beta testing. By integrating player feedback into the development process, you can help ensure a successful launch and a positive reception from your player base.

Part 3: Launch Day Strategies

A well-executed launch day can make or break the success of your video game. It’s the moment of truth when your product finally reaches the hands of eager players. Planning, coordination, and meticulous execution are vital in ensuring everything runs smoothly.

Choosing the Optimal Launch Time

The timing of your game’s launch plays a crucial role in its success. Several factors come into play when deciding on the ideal launch time. These include, but are not limited to, the nature of your target audience, competition in the market, global time zones, and industry events.

If your game is targeting school-age children, for instance, it may be wise to launch during school holidays when potential players have more free time. On the other hand, if you are targeting adults who are likely working during the day, a late evening release might be more suitable.

Coordinating Global Launches: Challenges and Solutions

Releasing a game globally presents a unique set of challenges. Different time zones, languages, cultures, and regional regulations all need to be taken into consideration. One of the most effective solutions is to have a simultaneous worldwide release, allowing players from around the world to start playing at the same time. This requires meticulous planning and perfect synchronization across all regions.

Case Study: Call of Duty’s Strategies for Simultaneous Worldwide Releases

Call of Duty, a franchise known for its high-stakes first-person shooter games, has nailed the art of simultaneous worldwide releases. They understand that in today’s interconnected world, players do not want to wait while others are already playing.

For instance, with their release of “Call of Duty: Black Ops Cold War,” they adopted a wave-based release strategy. This meant that the game became available to play as soon as it was midnight in each region, keeping the anticipation high and ensuring a fair experience for players worldwide.

Additionally, they managed to maintain excitement and engagement across different regions by scheduling live events and post-launch content that catered to the global audience.

The Role of Live Events in Generating Excitement

Live events, especially ones held in the virtual space of the game itself, can be a powerful tool in generating excitement and community engagement. When designed creatively and executed well, they can transform the game from a product into an experience. They allow players to feel a part of the game’s narrative and can foster a sense of community and shared experience among the player base.

Case Study: Fortnite’s Successful Use of In-Game Events During the Launch

One of the most remarkable examples of the successful implementation of live events comes from Fortnite. As the game launched and evolved, Epic Games, the creators of Fortnite, curated a series of live in-game events that managed to garner immense attention and excitement.

For instance, one of their earliest events was the meteor event in Season 3. Players noticed a comet appearing in the sky gradually growing larger as days passed. Speculation ran rife in the community. Eventually, at a predetermined time, the meteor struck the game’s map, changing the landscape and marking the beginning of Season 4. This event created an unprecedented buzz in the gaming community and attracted millions of players to log in and experience the event live.

Similarly, Fortnite has hosted in-game concerts, featuring artists like Travis Scott and Marshmello, drawing millions of players into the game simultaneously. These events have not only been entertaining but also have solidified Fortnite’s place as not just a game but a social platform.

The success of Fortnite’s in-game events demonstrates the power such experiences hold in keeping the player base engaged, expanding the player community, and maintaining the game’s relevance in an ever-evolving market. Therefore, incorporating live events into your launch strategy could offer a unique way to draw attention to your game and build a strong community around it.

Part 4: Post-Launch Engagement

Once your game is launched, your focus should shift towards maintaining and growing your player base. This involves continuous communication with your players and regularly updating your game to keep it fresh and exciting. The criticality of post-launch engagement cannot be overstated. After all, a successful launch is only half the battle won. The real challenge lies in sustaining the momentum, keeping your players engaged, and attracting new ones.

The Importance of Post-Launch Content Updates and Communication

The digital nature of video games provides developers with a unique advantage – the ability to continuously refine and expand the game after its release. Regular content updates keep the game dynamic and engaging, preventing it from becoming stale. They provide players with new experiences, challenges, and rewards, thereby incentivizing them to continue playing the game.

Consistent communication with your players is equally important. It makes your player community feel acknowledged and heard. Whether it’s addressing player concerns, revealing upcoming content, or simply engaging in light-hearted interactions, effective communication helps build a strong bond between the game’s creators and its community.

Case Study: Fortnite’s Use of Weekly Item Updates to Maintain Player Interest

Fortnite offers an excellent example of effective post-launch content updates and communication. The game features a regularly rotating “Item Shop” that offers new cosmetic items, like character skins, gliders, and pickaxes, for purchase. These items are available for a limited time, creating a sense of urgency among players to obtain them before they’re gone. This strategy keeps players coming back to the game regularly to check out the new items.

Alongside these updates, Fortnite’s development team maintains active communication with its player base. They make regular announcements regarding new items, upcoming events, and game changes, often accompanied by entertaining short videos. They also take player feedback into account when developing new content, ensuring that their updates align with their players’ interests.

Through these strategies, Fortnite has managed to maintain a high level of player interest and engagement post-launch, demonstrating the effectiveness of regular content updates and open communication in a successful post-launch strategy.

Player Support and Community Management

Engaging with your community and providing comprehensive player support is essential for post-launch engagement. This includes acknowledging and addressing player complaints, offering technical support, and fostering a positive and inclusive community environment. Your community is your game’s lifeline – their satisfaction and continued interest in your game are integral to its success.

Addressing Player Complaints and Offering Technical Support

Post-launch, it’s inevitable that some players will encounter issues, from minor bugs to major gameplay problems. Timely, effective, and empathetic customer support can turn potentially negative experiences into positive ones, and even the most frustrated players can become loyal fans when their problems are resolved efficiently.

Furthermore, being transparent about known issues and what steps are being taken to resolve them builds trust within your community. It shows that you’re committed to improving your game and that you value your players’ experiences.

Case Study: Cyberpunk 2077’s Addressing of Bugs and Player Complaints Post-Launch

Cyberpunk 2077 provides an important case study in the realm of player support and community management. Upon release, the game was criticized for containing numerous bugs and performance issues, particularly on older console systems. The game’s developers, CD Projekt Red, faced significant backlash from disappointed players.

In response, CD Projekt Red issued a public apology, acknowledging the game’s problems and promising regular updates and patches to improve the game’s performance and fix the reported issues. They also offered refunds to players who were not satisfied with the game.

While the initial problems faced by Cyberpunk 2077 were undoubtedly significant, CD Projekt Red’s handling of the situation provides important lessons for other game developers. Their commitment to addressing player complaints, providing ongoing technical support, and openly communicating with their community about the steps they were taking to resolve the game’s issues helped them regain some of the trust that had been lost.

Leveraging Expansions and Additional Content to Sustain Interest

A successful launch day is just the start of a game’s life cycle. In today’s gaming world, maintaining player interest and engagement over time is as crucial as sparking it in the first place. One highly effective strategy to achieve this is through the release of expansions, additional content, and regular updates.

Why are Expansions and Additional Content Important?

Regular content updates keep the game fresh and dynamic, giving players new experiences, challenges, and reasons to keep playing. These updates could come in various forms – new levels or maps, additional characters or items, new storylines or missions, or even entirely new game modes.

Expansions and additional content not only retain existing players, but they can also draw in new players and reengage those who may have stopped playing.

Case Study: Call of Duty’s Use of New Seasons and Content Updates

Call of Duty, a major player in the FPS (First-person shooter) genre, is a prime example of leveraging expansions and additional content to sustain interest. In its recent games, particularly in Call of Duty: Warzone and Mobile, the developers introduced a ‘seasons’ system, where every few months, the game receives significant updates.

Each season often introduces a new narrative arc, new multiplayer maps, additional modes, new characters, and weapons. This fresh content encourages players to continue playing to explore what’s new. Moreover, it maintains a sense of anticipation as players eagerly await what the next season will bring.

In this way, Call of Duty has managed to keep its games relevant and exciting for players, despite the high level of competition in the gaming industry. The regular introduction of new content gives players constant incentives to return to the game, making it a living, evolving experience.

Through this case study, we can see that investing in additional content post-launch is a viable strategy for keeping a game relevant and engaging, leading to increased longevity and player retention.

Part 5: Evolving With Your Player Base

In a continuously evolving gaming landscape, staying relevant and competitive means adapting to changes not just in the market, but within your player base as well. Understanding player transformation over time, including their shifting preferences and behaviors, can help game developers and publishers adjust their strategies and maintain their games’ appeal.

Understanding Player Transformation Over Time

Player transformation refers to how a game’s player base changes over time. This could mean demographic shifts, changes in player behavior and preferences, or even changes in the way players interact with the game or each other.

Understanding these transformations is critical. It can help developers make informed decisions about future updates, expansions, and even sequels. More importantly, it allows developers to keep delivering what players want and need, thus ensuring the game’s longevity.

Case Study: Fortnite’s Adaptation to Its Player Base’s Shift Towards Battle Royale

Fortnite provides an excellent example of how understanding and responding to player transformation can lead to great success. When Fortnite was initially launched, it was a cooperative survival game called “Save the World”. However, the developers at Epic Games noticed the burgeoning popularity of the Battle Royale genre among their players and the broader gaming community.

As a response, they developed and launched Fortnite Battle Royale, a new mode that capitalized on this trend. This addition was free to play, which attracted a large number of players. Battle Royale quickly overshadowed Save the World in terms of popularity, largely contributing to Fortnite becoming a cultural phenomenon.

This move wasn’t just about jumping on a trend; it was about recognizing a shift in their player base’s preferences and delivering what they were starting to look for in a game. Fortnite’s pivot to Battle Royale is a testament to the value of staying attuned to your players, understanding their changing needs, and being willing to adapt your game in response.

As such, to maintain and grow the player base after the launch, developers and publishers must keep a close eye on player transformation. They must be prepared to evolve their game in line with their players’ changing preferences and the broader trends in the gaming industry.

Player Retention Strategies: Cross-Mode Incentives, New Features, and More

After the game’s launch, player retention becomes one of the most important aspects of sustaining the game’s momentum and popularity. There are various strategies to maintain player interest and loyalty, such as introducing new features, rewards, and incentives, as well as cross-promoting different modes within the game.

Cross-Mode Incentives

In multi-mode games, cross-mode incentives can be used to encourage players to try out and engage with different aspects of the game. These incentives can take various forms, such as rewards that can be used across modes or achievements that require players to participate in multiple modes.

New Features

Introducing new features and updates can also play a significant role in player retention. Regular updates keep the game fresh, engaging, and responsive to player feedback. They show that the developers are invested in improving the game and listening to the community, which can strengthen player loyalty and engagement.

Case Study: Fortnite’s Consideration of Cross-Mode Mechanics for Player Engagement

Fortnite serves as an interesting case study when considering cross-mode incentives for player engagement. As a game with multiple distinct modes, namely “Save the World” and “Battle Royale”, Fortnite has the potential to use cross-mode mechanics to encourage players to engage with both modes.

Although Fortnite has maintained some separations between its modes to prevent confusion and maintain the distinct appeal of each mode, there have been considerations and discussions around potential cross-mode incentives and mechanics. For example, they have considered offering quests or unlocks in the Battle Royale mode for certain levels of gameplay in Save the World.

Although Epic Games hasn’t decided on a concrete philosophy regarding cross-mode mechanics at the time of writing, their ongoing consideration of this strategy illustrates the importance of continually exploring new ways to retain and engage players.

The key takeaway here is that after launch, game developers should continuously explore various player retention strategies, including cross-mode incentives and the introduction of new features, to keep players engaged and invested in the game.

Conclusion: The Key to Sustainable Success in Game Launches

In conclusion, planning and executing a successful game launch is an extensive process that goes beyond the release day. From conducting thorough market research, creating pre-launch hype, strategizing for launch day, to ensuring post-launch player engagement and adapting to their changing preferences, every phase is pivotal.

The introduction of analytics software like TwitchMetrics brings a significant advantage, helping developers to tap into influential gaming communities, monitor real-time engagement, and adapt strategies based on these insights.

In the end, the key to sustainable success in game launches lies in a comprehensive, evolving strategy, underpinned by a thorough understanding of your market, ongoing player engagement, and adaptability to changes in player preferences and industry trends.

Wyatt Mayham

Wyatt founded TwitchMetrics in 2016 and shares his knowledge about the business elements of the livestreaming and gaming world. With more than 10 years’ experience collaborating with gaming studios, developers, and agencies, he’s adept at increasing their game revenues through strategic partnerships with creators.