Case Studies

Email Marketing in the Gaming Industry: A Route to Increased Player Retention and Revenue

What is Email Marketing? Email marketing is a powerful digital marketing strategy that involves sending emails to prospects and customers. Effective email marketing can convert prospects into buyers, and turn one-time buyers into loyal, raving fans. While it might seem a bit old-fashioned in the age of social media and instant messaging, email marketing remains …

Email Marketing in the Gaming Industry: A Route to Increased Player Retention and Revenue Read More »

Power-Up Your Game Launch: Tactics from Industry Leaders

Introduction: The Key to a Winning Game Launch In the ever-evolving and increasingly competitive world of video games, a successful launch can make or break your game. The launch day is not just the culmination of years of hard work and innovation; it’s the first impression your game makes on the world. And, as we …

Power-Up Your Game Launch: Tactics from Industry Leaders Read More »

video game marketing, game marketing

The Art of Video Game Marketing – Strategies and Real-World Examples

The first pixels of Pong hit the screen in the 1970s, and the video game industry has been skyrocketing ever since. From those humble beginnings, it has exploded into a billion-dollar sector, one that’s projected to reach over $200 billion by 2023, according to a report by Mordor Intelligence. But what fuels this vast, ever-growing …

The Art of Video Game Marketing – Strategies and Real-World Examples Read More »

tik tok for game marketing, tik tok for video games

Leveraging TikTok for Video Game Marketing: Unpacking the Success of ‘Among Us’

In the evolving landscape of digital marketing, social media platforms have become a cornerstone of effective campaigns. Among these platforms, TikTok, a short-form video application, has surged in popularity, particularly within younger demographics. Offering an innovative space for creative expression, TikTok has become a fertile ground for marketers. In this context, the gaming industry has …

Leveraging TikTok for Video Game Marketing: Unpacking the Success of ‘Among Us’ Read More »